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AI Agent for Comments on Paid Ads

An agent that automatically replies to user comments on paid Facebook and Instagram ads, using the business's knowledge base.

AI Agent for Comments on Paid Ads

Timeline

Barak AI internal system

Industry

Barak AI internal system

Technologies

Make.com, Meta Graph API, Custom knowledge base

The Challenge

A comment left unanswered is a lead that went to a competitor. The agent closes the gap between the moment of interest and the moment of response.

The Solution

Every comment written under a paid ad gets a reply within seconds, drawn from the business's knowledge base — 24/7, including nights and weekends, which is when most leads actually comment. When the agent doesn't find a confident enough answer, it doesn't make one up: it sends an alert to Telegram or WhatsApp so a person can continue the conversation.

What We Built

Automatic replies to Facebook & Instagram comments
Answers sourced from the knowledge base
Active at night and on weekends
No invented answers — grounded responses only
Telegram or WhatsApp alert for human follow-up
Smooth handoff to a human agent

The Results

Replies within seconds

Available 24/7

Grounded in the business knowledge base

Handoff to a human when unsure

Technologies Used

Make.comMeta Graph APICustom knowledge baseTelegram/WhatsApp

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